Japan's single women are being offered the ultimate sleeping partner - a comfort to cuddle up to, but one which does not snore or make demands.
The Boyfriend's Arm Pillow, shaped like a man's torso with one sturdy arm, has been on sale since December and has so far been snapped up by 1,000 singles.
One woman, Junko Suzuki, told AP: "It makes me relaxed... I can hold the arm and feel something warm at my side".
The pillow is only available in Japan, where it costs about 8,500 Yen (£40, $80), and is available in blue, pink or green.
Ms Suzuki, who is separated from her husband, says the pillow has other advantages.
"It keeps holding me all the way through. I think this is great because this does not betray me," she told AP.